Advertising & News for booking of promo/trailers?!?

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alexbryntesen
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Joined: 09 Jul 2013 20:06
Advertising & News for booking of promo/trailers?!?

Post by alexbryntesen »

In many cases, you need to send promos and trailers at certain times, for example after the advertising!

What if you could use Advertising & News to this. For example, the partner name is "the radio name" and the booking of the campaign will be "as promo / trailer" so this is sent at the end of an advertising block (after the closer track of the current slot)!
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radio42
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Re: Advertising & News for booking of promo/trailers?!?

Post by radio42 »

Yes, you can easily do as such.
I know many stations - who use some kind of 'dummy' campaigns to plan station related promotions etc.

Note, that you can use the 'Priority' of a campaign to define the order in which campaigns are played within an advert-slot.
Campaigns with a higher priority will be played first. E.g. set your promo/trailer campaign to a lower value (so that it is played at latest).

Alternatively you might also schedule two overlays subsequently:
e.g. one starts a bit ahead and uses a regular advert slot...and sub-sequent overlay starts a few seconds later containing only your promo/trailer campaign.

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