commercials with 'tag-on'
Posted: 22 Feb 2013 10:49
Hi All,
In the Netherlands it is common use that commercials for certain campaigns may have a 'tag-on'. This means that in addition to the main spot there is a short 'reminder' which is also broadcasted in the same spotbreak. I.e :
- Opener
- Spot 1, KLM (20sec)
- Seperator
- Spot 2, Shell (20sec)
- Seperator
- Spot 3 and so on....
- Seperator
- KLM Tag-on, 5 seconds ("go to KLM.NL for all our actions !")
- Closer
A Tag-on is coupled to a main spot and normally they are placed as far separate as possible within the spotbreak. A spotbreak may have more than one tag-on spot.
I don't see a way to do this 'automatically' in Proppfrexx. It is possible to manually plan (or edit, for that matter) a spot break to do this, but it would be very nice to have an option for this kind of campaign when using the Dynamic Overlay Assingment option of the Advert Management application. Anyone had this at hand ? Or is this way of planning spots only used in the Netherlands ? (I doubt-it, because Dutch radio tend to copy most things from abroad...)
Maybe something for the wishlist ?
Kind regards,
André
In the Netherlands it is common use that commercials for certain campaigns may have a 'tag-on'. This means that in addition to the main spot there is a short 'reminder' which is also broadcasted in the same spotbreak. I.e :
- Opener
- Spot 1, KLM (20sec)
- Seperator
- Spot 2, Shell (20sec)
- Seperator
- Spot 3 and so on....
- Seperator
- KLM Tag-on, 5 seconds ("go to KLM.NL for all our actions !")
- Closer
A Tag-on is coupled to a main spot and normally they are placed as far separate as possible within the spotbreak. A spotbreak may have more than one tag-on spot.
I don't see a way to do this 'automatically' in Proppfrexx. It is possible to manually plan (or edit, for that matter) a spot break to do this, but it would be very nice to have an option for this kind of campaign when using the Dynamic Overlay Assingment option of the Advert Management application. Anyone had this at hand ? Or is this way of planning spots only used in the Netherlands ? (I doubt-it, because Dutch radio tend to copy most things from abroad...)
Maybe something for the wishlist ?
Kind regards,
André