Advertising & News for booking of promo/trailers?!?
-
- Posts: 10
- Joined: 09 Jul 2013 20:06
Advertising & News for booking of promo/trailers?!?
In many cases, you need to send promos and trailers at certain times, for example after the advertising!
What if you could use Advertising & News to this. For example, the partner name is "the radio name" and the booking of the campaign will be "as promo / trailer" so this is sent at the end of an advertising block (after the closer track of the current slot)!
What if you could use Advertising & News to this. For example, the partner name is "the radio name" and the booking of the campaign will be "as promo / trailer" so this is sent at the end of an advertising block (after the closer track of the current slot)!
Re: Advertising & News for booking of promo/trailers?!?
Yes, you can easily do as such.
I know many stations - who use some kind of 'dummy' campaigns to plan station related promotions etc.
Note, that you can use the 'Priority' of a campaign to define the order in which campaigns are played within an advert-slot.
Campaigns with a higher priority will be played first. E.g. set your promo/trailer campaign to a lower value (so that it is played at latest).
Alternatively you might also schedule two overlays subsequently:
e.g. one starts a bit ahead and uses a regular advert slot...and sub-sequent overlay starts a few seconds later containing only your promo/trailer campaign.
I know many stations - who use some kind of 'dummy' campaigns to plan station related promotions etc.
Note, that you can use the 'Priority' of a campaign to define the order in which campaigns are played within an advert-slot.
Campaigns with a higher priority will be played first. E.g. set your promo/trailer campaign to a lower value (so that it is played at latest).
Alternatively you might also schedule two overlays subsequently:
e.g. one starts a bit ahead and uses a regular advert slot...and sub-sequent overlay starts a few seconds later containing only your promo/trailer campaign.
Bernd - radio42
ProppFrexx ONAIR - The Playout and Broadcast Automation Solution
ProppFrexx ONAIR - The Playout and Broadcast Automation Solution